CoLab product

Everything the
debrief needs.

Multi-day boards respondents finish. Themes forming while you field. Media and exports ready for the client call.

0-7

day boards

0+

task types

0

app installs

Rating scalesOpen-endsStimulus testsVideo diariesVoice notesIn-home photosAI themesLive quotasClient exportsMulti-language

Capabilities

What buyers actually care about.

Fieldwork that completes. Themes that arrive early. Deliverables the client can sit with.

9:41

Day 3 of 7

Hi Maya

0%

Today’s tasks

Multi-day boards that finish

3, 5, or 7 day studies with clear daily unlocks. Respondents see today’s tasks on their phone-and come back tomorrow.

Studies / Oat drink concept

Themes

Live · Day 3 of 7
MAJORISA
Share with client

Incoming verbatims216 coded

“Opened it one-handed, first go.”

Jon · Day 3Ease of use

“The colour feels premium straight away.”

Maya · Day 2Premium cue

Summary

Pack finish reads as premium. Price is the main hesitation for lapsed buyers.

Codebook

Premium cue10
Ease of use8
Price worry5
Fits routine4
Export for client

Themes coded while you field

Verbatims land already sorted into themes. By close, the debrief starts with a story-not a blank spreadsheet.

9:41
Day 4 · Video diary 0:00

I keep it right by the kettle…

Show us where it lives at home

Photo, video, and voice in context

Ratings and open-ends sit next to in-home photos, video diaries, and voice notes-with transcripts ready when you need them.

Studies / Oat drink concept

Overview

Live · Day 3 of 7
MAJORISA
Share with client

Live now

17

respondents on the board

Completion

70%

Day 3 of 7

Media captured

198

photo · video · voice

Themes found

8

AI-coded, reviewed

Completes by day

Target 90%
D1
D2
Today
D4
D5
D6
D7

Live activity

Streaming
  • Sam sent a voice notenow
  • Ria rated concept B 5/52m
  • Jon uploaded a video diary4m
  • Maya finished Day 36m

Emerging themes

Premium cue10
Ease of use8
Price worry6
Fits routine6

Verbatim of the moment

“Opened it one-handed, first go.”
Jon · Day 3Ease of use

Live visibility across the board

See who is active, who’s behind, and how quotas are filling-while fieldwork is still running.

9:41Day 2

Board language

English

Today’s prompt

Hello - what stood out first?

Built for every market

Respondent experience designed for real multilingual fieldwork-not English-only demos that fall apart in market.

Client export

Oat concept · Topline

1Themes & codes
2Verbatims by day
3Photo · video · voice

Gathering themes

Client-ready when the call starts

Exports aimed at the debrief: themes, verbatims, and media together-not a raw dump only engineers love.

FAQ

Straight answers (tap to expand)

Your next study,
live this week.

Author faster. Field cleaner. Debrief with themes already forming.