Day 1
Screeners & Likert
Warm-up scales. Qualify the sample before the deep work.
Online qualitative boards · 3 / 5 / 7 day fieldwork
Field the study
on one board.
CoLab is a multi-day bulletin board for insights teams. Recruit, field, and debrief in one workspace - Likert, open-ends, stimulus, and video, with live completes and coded themes.
Start a studyBuilt for researchers and insights leads.
Live study
Concept board
86%
On the board
18 people
Code
Color : 3
0
On the board now
0%
Overall complete
0
Field captures
0
Coded themes
A week on the board
Each day has a job. Drag through the guide.
Day 2
Open-ends
Verbatims against the discussion guide.
Day 3
Stimulus
Pack shots, concepts, in-home usage. Camera vs screenshot, labeled.
Day 4
Video IDI
Recorded response with a transcript for the debrief.
Day 5
Audio diaries
In-the-moment commentary between sessions.
Day 7
Close-out
Wrap, rundown, and a complete you can code.
The field, as it happens
Completes, codes, and mix. Not a spreadsheet.
Completes
Field over the week
Sample study
D1D2D3D4D5D6D7
Capture
What came back
- Photos48
- Video22
- Audio16
- Open-ends38
By day
Completion
96
D1
88
D2
81
D3
74
D4
69
D5
58
D6
44
D7
Codes
Themes in field
Color / pack12
Ease of use9
Price cue7
In-home fit5
How a study runs
Guide. Field. Debrief.
01
Author the guide
3, 5, or 7 day board. Likert, open-ends, stimulus, video. About 30 minutes a day.
02
Field the sample
One campaign link. Respondents see today’s tasks, a completion ring, and a rundown of prior answers.
03
Monitor the field
Live presence, completes, device mix. Themes coded for the debrief. Client-ready export.
What insights teams get.
Live fieldwork
Who is on the board, who is lagging, and completion against quota - in one view.
Session quality
Device mix, browser, and location so you know the complete is real.
One field link
Publish the board. Send the invite. Respondents land on today’s activities.
Thematic coding
A codebook from the verbatims. Color : 3 respondents. Ready for the topline.
Multimedia
Video, stills, and audio sitting next to the question - not a folder of files.
Client export
A readable deliverable. Verbatims, codes, and media - not a CSV dump.
Researcher
Run the field
- Live dashboard: presence, completes, quota
- Publish the board and send one field link
- Thematic codes from the verbatims
- Client-ready export for the debrief
Respondent
Complete the days
- Invite in. Activities by day, on the guide.
- Audio, video, stills, and open-ends
- In-board AI support, with a screenshot or recording if needed
- Progress and a rundown of prior answers